Reviews, critical analysis and open discussion on business branding with a special emphasis on logo design.

Background of the 2008 Beijing Olympics Logo

The 2008 summer Olympics are going to start in a colorful ceremony inside Beijing’s Olympic stadium (aka the “Bird’s nest”) in a couple of hours’ time. Since we at LDN are big sports and especially Olympics fans, so we’ll take this opportunity to talk a little bit about the Beijing Olympics logo design.